傲慢与偏见

瑞士，米斯——国际篮联三人篮球FIBA 3x3今日正式宣布，与爱奇艺体育签署为期两年的独家数字媒体版权合作协议，双方协议期限至 2028年。这是FIBA 3x3首次在中国这一国际篮球最重要、最具活力的市场达成独家数字版权合作，为三人篮球的发展开启了全新篇章。

B | 根据协议，爱奇艺体育将通过爱奇艺、奇艺果 TV 等旗下平台，向中国观众呈现FIBA 3x3顶级赛事，让球迷们得以享受FIBA 3x3全年赛事的独特魅力。

C | 本次合作覆盖多项重磅赛事，包括备受瞩目的 2026 年FIBA 3x3国际篮联三人篮球世界杯，该项赛事将于6 月 1 日至 7 日在波兰华沙举办，届时全球顶尖国家队将角逐最高荣誉。

D | 此外，本次合作也将重点关注FIBA 3x3世界巡回大师赛及各大洲杯赛等核心赛事。    LONDON -- Microsoft’s purchase of Call of Duty maker Activision Blizzard won final approval Friday from Britain’s competition watchdog, reversing its earlier decision to block the $69 billion gaming deal and removing the final obstacle for one of the largest tech transactions in history.The Xbox maker’s quest to acquire Activision — maker of other blockbuster games like Candy Crush, World of Warcraft, Diablo and Overwatch — could close imminently ahead of a Wednesday deadline. That would wrap up a merger delayed for close to two years by intense scrutiny from authorities around the world.The blessing from the U.K.'s Competition and Markets Authority was expected after it gave preliminary approval last month to a revamped Microsoft proposal meant to address concerns that the deal would harm competition and hurt gamers, especially in the emerging cloud gaming market where players can avoid buying pricey consoles and stream games to their tablets or phones. “The new deal will stop Microsoft from locking up competition in cloud gaming as this market takes off, preserving competitive prices and services for UK cloud gaming customers,” the watchdog said. Microsoft was grateful for the “thorough review and decision” on a tie-up that “will benefit players and the gaming industry worldwide,” President Brad Smith said.Activision CEO Bobby Kotick says the game maker looks "forward to becoming part of the Xbox Team.”The deal will benefit gamers and be “productive for the gaming industry as a whole," said Josh Chapman, managing partner at venture capital firm Konvoy, which invests in video game startups.However, it also tilts the “balance of power significantly" in favor of Microsoft, whose Xbox console has lagged behind Sony's PlayStation and Nintendo, said George Jijiashvili, senior principal analyst at tech research and advisory firm Omdia. Microsoft “now has a big opportunity to dictate the future of the games industry,” he said. Since the deal was announced in January 2022, Microsoft has secured approvals from antitrust authorities covering more than 40 countries. Crucially, it got a thumbs-up from the 27-nation European Union after agreeing to allow users and cloud gaming platforms to stream its titles without paying royalties for 10 years.But the deal faced resistance from British and American regulators who worried it would stifle competition in the video game industry. Top rival Sony also feared it would limit PlayStation gamers’ access to Call of Duty, Activision’s long-running military shooter series. The U.S. Federal Trade Commission lost a court bid to pause the deal so that its in-house judge could review it. The FTC hasn't given up, appealing the decision and last month filing notice of its plan to resume that trial. That signals the U.S. regulator's intention to unwind the deal even after it closes. In the meantime, the U.K. regulator was the last major hurdle to the transaction going through. To gets its approval, Microsoft will sell off cloud streaming rights outside the EU and three other European countries for all current and new Activision games released over the next 15 years to French game studio Ubisoft Entertainment. British regulators had initially blocked the transaction over concerns Microsoft could withhold Activision titles from the cloud gaming market. Then, in an unprecedented move, the U.K. watchdog said it needed to reconsider.One factor was the EU’s approval, granted after Microsoft promised to automatically license Activision titles royalty-free to cloud gaming platforms. Another “material change of circumstance,” according to court documents, was an agreement Microsoft signed with Sony to make Call of Duty available on PlayStation for at least 10 years.But the regulator still criticized how the deal came together and warned other companies not to use the “tactics employed by Microsoft.”“Microsoft had the chance to restructure during our initial investigation but instead continued to insist on a package of measures that we told them simply wouldn’t work,” the watchdog's CEO, Sarah Cardell, said in a statement. "Dragging out proceedings in this way only wastes time and money.”The U.K. regulator “deserves credit for imposing a structural remedy on Microsoft that is significantly stronger than the weak commitments accepted by the European Commission," said Max von Thun, director of the Europe office of the Open Markets Institute, a proponent of stronger antitrust enforcement. But the CMA's flip-flopping makes the U.K. regulator look “weak and indecisive,” he said.“Moving forward, there is now a serious risk that in their dealings with the CMA, merging companies and their advisors will no longer take no for an answer,” von Thun said. ___AP Technology Writer Matt O’Brien contributed from Providence, Rhode Island.。同时，这一合作标志着FIBA 3x3首度在中国市场达成独家数字版权协议，首次为中国球迷搭建起覆盖全年国际赛历的专属转播渠道。

E | 这项里程碑式的合作将从即将到来的2026年FIBA 3x3亚洲杯开始。

F | 作为国际三人篮球赛历中竞争最激烈的赛事之一，这将是亚洲杯连续第五年举办，届时区域内顶尖球星将齐聚狮城，点燃赛场。国际篮联三人篮球负责人亚历克斯·桑切斯（Alex Sanchez）表示："与爱奇艺体育的合作对FIBA 3x3而言是一个里程碑时刻，这不仅在于中国市场本身的重要性，更在于它所具备的规模与潜力能够帮助我们吸引新的球迷群体，进一步扩大和加速赛事的影响力，从而持续推进我们在全球范围内推广三人篮球的使命。同时，爱奇艺体育作为一家专业数字媒体，致力于为观众提供一系列顶级体育赛事转播。

G | 我们相信，中国球迷将享受到FIBA 3x3的最佳观赛体验。

H | “爱奇艺体育副总裁石琳表示："爱奇艺体育很高兴能成为FIBA 3x3在中国大陆地区的独家数字媒体合作伙伴。三人篮球所展现出的青春活力与比赛中的激烈对抗，与中国当下体育消费者的观赛偏好高度契合。我们将依托强大的媒体分发网络和专业的IP运营经验，为FIBA 3x3提供全方位的推广并将深入报道国际篮联三人篮球的各项赛事。"